Katherine Passerieu

Passerieu Consulting was founded by Katherine Passerieu after working as an independent consultant on international marketing and branding projects.

Previously, Katherine was a Director at forward thinking inc., a brand strategy consultancy, and Director of Brand Strategy at GfK NOP, a global research company. Katherine also set up Censydiam UK where she helped clients to reposition their brands and define their communication strategy, and was responsible for international research and brand positioning at TNS.

She developed her expertise in brand research in advertising and strategic design, first at Ted Bates in Paris and then at Landor in London.

A French national living in the UK since 1989, Katherine holds a BA in English and an MA in Sociology from the Sorbonne University in Paris.

She specialises in Anglo-French projects where she can add value by understanding the cultural context of the topics.

For more information please see Katherine’s LinkedIn profile and on the ICG website http://theicg.co.uk/member/5912710/katherine-passerieu