Read more: Scenario Planning: The future of the European car market
A major global steel company wanted to understand the position of the UK on the world stage, to discover where the competition is coming from, and to find out how other key countries are performing and what, if any, lessons, can be learned from them.
A major white goods appliance manufacturew wanted to refine the positioning of the brand in the laundry sector.
Read more: Brand Positioning: White Goods Appliance Manufacturer
The client is a leader in providing high quality revision resources for medical students and professional doctors, to help support them throughout their career.
Passerieu Consulting was engaged to develop a clear, succinct and inspiring brand positioning that would act as the ‘organising intelligence’ for the company’s marketing and communication activities, both internal and external.
• To redefine the client marketing and communication strategy, including a new logo, website and promotional material to be used across all European markets.
Read more: Communication Strategy: Professional European Trade Association
Passerieu Consulting carried out the French aspect of this pan-European study for a major pharmaceutical company.