Brand positioning

Define your brand’s unique characteristics – to help you stay ahead of the competition

Once you have established where your brand is currently perceived in the marketplace (research), and worked out where you need it to be (strategy), you next have to decide how to apply the learning to your internal and customer-facing communications.

Based on this clear and solid grounding, we work with you to implement your key messages and brand positioning in a way that your target audience will respond to. This may include your logo, website and print marketing as well as internal communications. To develop these, we work with you and our partner creative agency.

Alternatively, we can provide training for your teams so you can implement the new brand positioning yourself.